Which of the following is NOT a requirement under the CAN-SPAM Act?

The CAN-SPAM Act, which governs commercial emails, establishes several requirements that organizations must follow to ensure compliance. One key aspect of this legislation is that it prohibits the use of deceptive subject lines in email communications. This means that marketers must convey the true nature of the content within the email, ensuring that recipients can accurately understand what the email is about before they decide to open it.

In contrast, honoring opt-out requests within 10 business days, clearly identifying messages as advertisements, and providing a valid postal address of the sender are all explicit requirements under the CAN-SPAM Act. These stipulations are intended to protect consumers by allowing them to control their engagement with commercial emails and to ensure transparency in marketing communications. Therefore, the requirement that is NOT part of the CAN-SPAM Act is the use of deceptive subject lines, affirming that honesty and clarity are pivotal in email marketing practices.