What must an email marketer provide to recipients under the CAN-SPAM Act?

Under the CAN-SPAM Act, one of the key requirements is that marketers must provide recipients with a valid postal address. This provision serves several purposes, including promoting transparency and allowing recipients to easily contact the sender or unsubscribe from future communications if they choose to do so. A valid postal address reassures recipients that the sender is legitimate and provides a physical location where they can reach out for further inquiries or complaints regarding the email marketing practices.

While including a link to social media profiles, offering a phone option for inquiries, and providing discounts for future purchases may be beneficial marketing strategies, they are not mandated by the CAN-SPAM Act. The emphasis of the Act is on giving recipients clear and straightforward methods to understand who is contacting them and to exercise control over their communications, which is served by the requirement of a valid post office address.